Target is taking extraordinary steps — such as slashing prices and updating its stores’ assortments —  to address a “seismic shift” in the retail industry as customers spend more on experiences and demand quicker, more convenient ways to shop.

According to the Chicago Tribune, “sales also are moving online, and even when customers pick Target over an online competitor like Amazon, they shop differently.”  Those trends have hit all traditional retailers, such as Nordstrom, Macy’s, J.C. Penny and Kohl’s.  Learn more.